Area of opportunity · 01

Business Development

Shape an idea into a clear proposition, align partners and resources, and deliver it responsibly.

JCI Queensway · Business Development

Area overview

Business Development at JCI Queensway is about learning how ideas become responsible, workable and clearly communicated initiatives. Members explore the audience or need behind an idea, shape its purpose and value, identify the right partners, plan resources and present the proposal in a way that others can understand and support.

The learning continues through delivery. A committee may work on branding, sponsorship, stakeholder communication, budgeting, programme design, guest experience and post-project follow-up. These responsibilities build commercial awareness while keeping long-term relationships and community value in view. Projects such as the Extraordinary Branding Awards provide a setting in which members can observe enterprises, collaborate with partners and practise turning a concept into a public-facing result.

A Queensway initiative · EBA

EBA

Extraordinary Branding Awards

Learn through brand practice and wider connections

Extraordinary Branding Awards (EBA) is a JCI Queensway project established in 2021. Through brand recognition, enterprise showcases and exchange, it connects Hong Kong, the Greater Bay Area and international markets.

In 2026, its focus is brand empowerment, cross-border development and global expansion. The official EBA site brings together award results, reviews, the booklet and partnership information, offering a practical way to understand how brand stories and real projects travel across places. The site also offers a clear window into the learning behind a public programme: listening to different industries, coordinating partners and making an idea tangible.

Visit the EBA website

Brand storytelling

Practise turning a brand’s purpose and message into a clear story, so different audiences can find a point of connection.

Partnership coordination

Learn to align needs, expectations and responsibilities across businesses, organisations and places through clear communication.

Real project delivery

Move an idea into a brief, timeline, live delivery and follow-up, learning how thoughtful planning becomes a tangible result.

How learning happens

Practise through real responsibility

Begin with one clear responsibility, then progress through participation, practice, feedback and improvement.

Move from problem to proposition

Understand the audience, need and wider market before shaping an idea into a project with a clear purpose, audience and value.

Create value with partners

Practise proposing collaboration, allocating resources, managing expectations and keeping businesses, organisations and teammates aligned.

Turn a promise into delivery

Work across timelines, budgets, brand messages, live execution and follow-up while protecting quality, experience and long-term trust.

What you will practise

Move from participation to ownership

Discover needs and opportunities
Brand and entrepreneurial thinking
Value proposition and storytelling
Partner and sponsor collaboration
Budget and resource planning
Public presentation and delivery

Growth you can carry forward

Skills built in projects can travel into work and life.

Everyone starts from a different place and contributes at a different level. These are not test requirements; they are directions members can develop through continued participation, ownership and reflection.

Start with one activity

Assess business opportunities with more structure
Turn ideas into propositions others can understand
Build confidence in partnership and negotiation
Evaluate value through results and relationships